Thank you for your comments. Your post means alot to us as we’ve been working with you for a couple years now, and as you trust us as a curriculum provider, we trust you as a customer and we value your opinion (really! we do!) And honestly, trying to strike a better balance between making products easily accessible (which was a previous complaint from customers) as well as getting the uniqueness and friendly atmosphere that you mention, has been a goal of ours, but truthfully we aren’t completely sure what things to change and what things to keep.

So what are your thoughts? We chose this site because it came with a lot of tools that enabled us to help customers more. we are able to track shipments, interact with products and support at the same time, we are able to do a lot more and reach out a lot more than before.

But if I’m understanding you correctly, you want to see the old face on the new tools, right? What was it about the old site that you liked, specifically? Was it the layout? the font? the colors? We can change things to make it better. What would you like to see? We can’t bring back the exact old site, but we can change this one pretty much any way we need to to make it look the best possible.

Thank you again for your feedback. We really do appreciate you!

Although I had thought of several things to fix on your old website, I much prefer it to the new one. I suppose it was the uniqueness of your previous site that made it stick in my mind even after I had left the site.

The new site, however, is very plain and has nothing to distinguish it. Although it was clear that your old site held something special, this site looks very plain and everyday. I wouldn’t think that there was anything exceptional on it if I don’t already know what your material is like.

My last sentence may strike you as odd, since this site, unlike your old one, is clearly geared toward promoting and selling products. Yet this approach is old and cliched, thus having zero effect. What I mean is that although you have lots of things geared toward sales (Testimonial links, keyword-filled sentences on the home page, etc.), the effect on a viewer is negligible because your site seems no longer personal. Where before it was a unique site with regular-person language (albeit with flaws), it is now a standard, old, tiresome, same-old same-old, sell-as-much-as-I-can-however-I-can kind of site that will have NO appeal to new visitors. And where is your great, trademark logo?

Please bring the old site back. It looked like it was built and manned by a happy family who cared about their customers. I felt almost as if I was there. This new one looks like it’s managed by cold, heartless, machines of people whose only goal is to sell their products.