Lesson 3 – Options: 
Easy Customer Decisions

By the end of this lesson, you should understand pricing options from research on marketing and have solid ideas on how to price your products and services.

We will work together to:

• • Learn how too many options can confuse the customer and lower your revenue
  • Learn how using a 3 tiered pricing structure works
  • Build your own model of pricing

Assignments

• • Go to your course tracker and complete the assignment for this lesson.